The Korea Edit

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Seoul Shopping Guide

Plan your Seoul shopping days like a local with our curated rundown of the city’s must-visit districts, department stores, underground malls, markets and duty-free hubs. From trendy streets in Hongdae and Seongsu to classic luxury at Apgujeong and Myeongdong, we break down what each area is best for, typical price ranges, opening hours and how to get there on public transport. You’ll also find tips on tax refunds, duty-free timing, luggage and delivery services, plus how to navigate Korean sizing, beauty store freebies and payment options so you can shop confidently on even a short trip.